TOTAL GRAY COVERAGE
Its innovative formula provides total coverage even on hair with a high percentage of gray to offer deep, even and long-lasting color results from root to ends, with balanced and natural hues.
ANTI-AGING AND HYDRATING EFFECT
Activia Plant Absolutes are formulated with hyaluronic acid which attracts and stores large quantities of water to hydrate skin and hair from root to ends.
They also provide antioxidant properties which work to combat oxidation and offer a younger and healthier appearance.
SENSITIVE SCALP PROTECTION
Absolutes hair color is ideal for sensitive scalps as it contains no resorcinol, PPD or parabens.
Incorporates “Comfort Scalp” technology to reduce itching and redness when applied to sensitive scalps.